The listed price is per foot of reflective biothane. If ordering multiple feet, it will all be one strap.
Reflective Beta starts with a Beta coating and adds a reflective stripe. Edge Guard makes it nearly impossible to separate the reflective stripe from the Beta coating. These properties make it a great choice for anywhere that animals are out after dark.
This page offers 1” Reflective Beta Standard (ST 0.100" thick) in multiple colors. The reflective strip is 1/2" wide.